Textural Integration — Presenting Our Sailcloth CTS Rubber Strap For C

Few modern integrated-bracelet sports watches have achieved the same balance of refinement and wearability as Christopher Ward’s The Twelve. Defined by its faceted case, geometric dial and versatile sizing, The Twelve has become a contemporary icon of accessible design.

To complement this collection, we’re introducing the Sailcloth CTS Rubber strap for Christopher Ward The Twelve — a strap designed for perfect textural and functional integration.

Designed For a Custom Fit

Every detail of this strap was engineered to mirror the lines and proportions of The Twelve while offering a fully custom fit. Using our crowd-favourite Cut To Size (CTS) design, each strap can be precisely trimmed to your wrist for a tailored wearing experience — ensuring comfort, security and a clean, uninterrupted silhouette.

Once sized, the strap delivers a fitted profile that flows seamlessly from case to wrist, preserving the integrated aesthetic of The Twelve with the versatility of a strap. The result feels purpose-built, because it is.

A Texture In Harmony

The Sailcloth pattern was chosen for its ability to echo the dial’s repeating geometric texture, creating a cohesive look that feels naturally aligned with The Twelve’s design language.

Whether paired with the soft shimmer of the Arctic White dial or the depth of the Glacier Blue, the Sailcloth’s subtle weave enhances the Twelve’s architectural design language without drawing attention away from it — a complementary contrast to the brushed and polished facets of the case.

Materially Superior

The strap is made of FKM rubber, a material known for its exceptional durability, flexibility and resistance to sweat and environmental wear. Unlike standard or 'pure' rubber, FKM rubber retains its structure and comfort even after prolonged use, making it ideally suited for daily and active wear.

The Sailcloth embossing gives it the tactile appeal of technical fabric while maintaining the waterproof and low-maintenance benefits of FKM rubber — a perfect blend of style and practicality.

Available For All Sizes

The Sailcloth CTS Rubber Strap will be available for all four sizes of The Twelve collection — 36mm, 38mm, 40mm, and the 660 — and offered in 5 versatile colours: Baby Blue, Black, Grey, Navy, and White.

Each strap transforms The Twelve in its own way, from casual and understated to bold and contemporary, allowing owners to adapt their watch to every setting. Explore the collection here!

FAQs

Q. Will this Sailcloth CTS Rubber strap fit my (insert size) Twelve?

A. Yes — these Sailcloth CTS Rubber straps are designed with the 36mm, 38mm and 40mm models of The Twelve in mind. Be sure to select the correct option from the dropdown menu before adding to cart.

Q. Does the Sailcloth CTS Rubber strap come with quick release spring bars?

A. No. This is because the strap is designed to be 100% compatible with The Twelve quick release system, which keeps the spring bars in the lug box instead of the strap.

Q. Will this Sailcloth CTS Rubber strap fit The C12 Loco?

A. Technically, yes. However, we do not recommend this pairing as the dimensions of the Sailcloth CTS Rubber strap do not match The C12 Loco's case dimensions exactly.

Q. How about The Twelve 660?

A. Yes! Our Sailcloth CTS Rubber strap is fully compatible with The Twelve 660. While there is some excess material along the bottom edge of the strap, this does not interfere with The Twelve 660's super-slim wearing experience.

Q. And The Twelve X?

A. We cannot guarantee that our Sailcloth CTS Rubber Strap fits The Twelve X, given that it uses a 41mm case. However, we will try to confirm this in person if we can, and if the existing straps do not fit, we will also explore the possibility of extending our straps to cover The Twelve X in the future.